Not to be left out of the fun, Lexus is joining the Super Bowl action with an ad of its own.
The first time the company is running an ad during the big game, this 30-second spot will star the 2013 GS. Titled "The Beast," the commercial features the GS breaking free of a silver metal box, proving that "change cannot be contained." At the end of the commercial, you can see four additional containers in the background according to Lexus, these represent new models that will be revealed later this year.
"The Beast" will air during the end of the first quarter, but just watch it after the jump if you can't wait a few more days to see it.
More: Watch Lexus' First Ever Super Bowl Ad [Video] on Autoguide.com