The people speak: how we like our Lexus IS-F
Recently, my.IS ran a story on Lexus' request for enthusiast feedback on color combinations, equipment and suggestions for the upcoming IS-F super-sedan. After over 1500 responses, divided roughly equally between the my.IS and Club Lexus websites, we are now pleased to share the results with you:
1. Gender
Male: 97.7% (1474 responses)
Female: 2.3% (34 responses)
Total Respondents: 1508
(skipped this question): 12
2. Age
Under 20: 7.3% (111 responses)
20-29: 52.5% (795 responses)
30-39: 25.4% (384 responses)
40-49: 10.2% (155 responses)
50-59: 3% (46 responses)
60 and over: 1.5% (23 responses)
Total Respondents: 1514
(skipped this question): 6
3. Standard equipment for the new IS-F includes: 19" forged alloy wheels, 10-way power driver/passenger heated sports seats, and 13-speaker premium AM/FM audio w/6-disc CD changer. Based on the above, which of the following factory options would you be most likely to choose? (Select only one.)
Base model (no options): 12.2% (184 responses)
Option A. Includes Mark Levinson Audio w/CD-Changer (for under $1000): 16.9% (256 responses)
Option B. Includes Option A plus headlamp washer, Parking Assist rear parking sensors (for under $1700): 5% (75 responses)
Option C. Includes Option B plus navigation system w/backup camera (for under $5000): 51.4% (778 responses)
Option D. Includes Option C plus Pre-Collision and Dynamic Cruise Control (for under $8000): 14.6% (221 responses)
Total Respondents: 1514
(skipped this question): 6
4. Would you choose a moonroof for your IS-F if there was no additional cost?
Yes: 90.7% (1370 responses)
No: 9.3% (140 responses)
Total Respondents: 1510
(skipped this question): 10
5. Six exterior and two interior colors will be offered. What is your preferred combination? (Listed in order from most to least popular)
Ultrasonic Blue (royal blue) with black interior and black and white two-tone seats: 14.7% (222 responses)
Ultrasonic Blue (royal blue) with black interior: 11.9% (180 responses)
Obsidian (black) with black interior: 11.8% (178 responses)
Obsidian (black) with black interior and black and white two-tone seats: 11.3% (171 responses)
Starfire Pearl (pearlescent white) with black interior and black and white two-tone seats: 10.7% (162 responses)
Smoky Granite (charcoal gray) with black interior: 10.6% (160 responses)
Smoky Granite (charcoal gray) with black interior and black and white two-tone seats: 7.7% (116 responses)
Starfire Pearl (pearlescent white) with black interior: 7.7% (116 responses)
Matador Red (red metallic) with black interior: 4% (60 responses)
Matador Red (red metallic) with black interior and black and white two-tone seats: 3.7% (56 responses)
Mercury Metallic (light gray) with black interior: 3.7% (56 responses)
Mercury Metallic (light gray) with black interior and black and white two-tone seats: 2.2% (33 responses)
Total Respondents: 1510
(skipped this question): 10
6. The standard wheel is a 19" forged aluminum alloy by BBS. Which finish would you prefer?
Gunmetal gray finish: 59.6% (897 responses)
Polished silver finish: 40.4% (609 responses)
Total Respondents: 1506
(skipped this question): 14
7. Do you have any comments?
Total Respondents: 544
(skipped this question): 976
Our thanks to Lexus USA for providing both the survey and its results, and to my.IS member (and Club Lexus editor) Flipside909 for bringing us the information in an IS-F Forum thread.
http://my.is/forums/site-news/326875-people-speak-how-we-like-our-lexus-f.html
