Discount Tire Direct is the mail order service of Discount Tire Co. We are here to compete with other online business. As you may know, online prices are generally cheaper do to volume of sales and overhead costs. This is why my price is cheaper. However, our local stores value your business and will usually match our online price. Let them know what we are selling them for and they should match it for youI'm in Chandler, AZ and actually am interested in those tires, but you guys were high. Place in Gilbert has quoted me $980 installed for my F. I like Discount and they do good work, but you guys were over $1100.