Lexus recently unveiled 6 spot cinema campaigns that will be broadcast at a theater near you by National CineMedia's First Look program. The cinematic spots were created by ATTIK of San Francisco, CA. All 6 clips are about 15 seconds each and feature key attributes of the new Lexus IS-F. This is definitely a new direction in the way Lexus is marketing their vehicles. It is definitely an out-of-the-box marketing campaign in Lexus' 18 year history. So you may ask...
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