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I was looking at some pictures of the 2011 IS-F on the Lexus website and noticed the trunk no longer sports the Lexus Emblem. Has anyone else notice this? I wonder why they removed it, don't they want people to know it is a Lexus?
 

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The Lexus script emblem on the rear left side has been removed from all 2011 Lexus vehicles for the USA and Canadian markets. I believe it remains in other markets. I believe Lexus now thinks brand identification has been reached with the circle L logo. Lexus is not the only brand to do this.

Lou
 
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