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What do you think about the F badge on other cars like the IS350 F-Sport?

  • Like it

    Votes: 1 1.9%
  • Don't Like it

    Votes: 26 49.1%
  • Doesn't bother me

    Votes: 13 24.5%
  • Why don't they just buy a real F

    Votes: 13 24.5%
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Now that Lexus has implemented more F Sport vehicles, I got to change my vote... Putting same F badge in the same places, and not using the different looking "F Sport" badge (with the little F and "Sport") is starting to annoy. They really should differentiate between badges.

Although I still think spicing up the line-up is healthy for Lexus, they are in danger of diluting the logo and halo brand image of the true F cars.

If your reading this Lexus, establish F Sport as its own unique product/image. You have the "tuner"-like aftermarket parts and the pre-"tuned" vehicles to cement that brand imaging... and distance it from the real F cars. You don't see copy cat M badges all over a 335i because it has M Sport cup holders and 18" rims.
 

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Well, its pretty for sure. I will still smile more when I walk into my garage though :)
 
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