Create a Lexus IS that would drive BMW out of business

1572 Views 3 Replies 4 Participants Last post by IS-F-I-DID, Mar 16, 2009

The Tark

Discussion Starter · Mar 13, 2009

In this thread create your dream car/ultimate IS that would put BMW out of business. Of course something like this could never happen, especially due to BMW's ownership of Mini and Rolls-Royce and also their bike business... and because it's just one car. But if Lexus could put BMW business, especially with one car alone, what would this car (IS) require in terms of:

1. Performance and handling (What engines and other tech and engineering would it have to have?)

2. Standard features and options (list each for both categories)

3. Interior materials and interior quality

*2 things*

1. This car MUST put BMW out of business.

2. Everything must be cost-effective and Lexus MUST make a good-sized profit per car sold.

REMEMBER: This is only a design/engineering exercise.

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micaISF

· #2 · Mar 13, 2009

i really don't see the point of this. there is nothing wrong having bmw, mercedes, GM or hyundai or other car makers. each car company occupies a niche and having competion is vital to the industry and consumers.

good luck with your dream.

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disordr

· #3 · Mar 13, 2009

micaISF said:
... there is nothing wrong having bmw, mercedes, GM or hyundai or other car makers. each car company occupies a niche and having competion is vital to the industry and consumers.

Well said!
In any business, whether it be automobile manufactures, face creams, or internet search engines, having successful thriving competition pushes all the players in the space to continuously improve on their products.

But for a theoretical answer, put all the tech, power, handling et al of the IS-F in an is300 body with a weight of around 2500lbs and you have your winner.

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IS-F-I-DID

· #4 · Mar 16, 2009

Manual, and adjustable suspension.

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