Thanks Flipside909 for the blazing fast news! Here is the article from autoblog as well 
Toyota is the official sponsor of this year's SEMA Show in Las Vegas, and Lexus, its luxury division, will be making its first appearance in Sin City at the end of October. On hand will be the Lexus IS-F, a very high-performance version of the brand's smallest model. What better place then to also announce a new line of performance parts and accessories for Lexus? We have no idea what the performance parts will be, but will find out at a press conference in Las Vegas on October 30th. We're guessing a performance exhaust and air filter are a given, maybe a strut-tower brace, and if we're really lucky a TRD supercharger to make the 400 HP 5.0L V8 even more fierce.
Along with the IS-F and announcement of new performance parts, Lexus will also bring along nine project vehicles to the SEMA Show. We're also expecting the all-new Corolla, Matrix, a heavy-duty Tundra and convertible FJ Cruiser from Toyota to be present.
[Source: Inside Line]
http://www.autoblog.com/2007/09/21/lexus-rolling-out-factory-performance-parts-at-sema/#comments
Toyota is the official sponsor of this year's SEMA Show in Las Vegas, and Lexus, its luxury division, will be making its first appearance in Sin City at the end of October. On hand will be the Lexus IS-F, a very high-performance version of the brand's smallest model. What better place then to also announce a new line of performance parts and accessories for Lexus? We have no idea what the performance parts will be, but will find out at a press conference in Las Vegas on October 30th. We're guessing a performance exhaust and air filter are a given, maybe a strut-tower brace, and if we're really lucky a TRD supercharger to make the 400 HP 5.0L V8 even more fierce.
Along with the IS-F and announcement of new performance parts, Lexus will also bring along nine project vehicles to the SEMA Show. We're also expecting the all-new Corolla, Matrix, a heavy-duty Tundra and convertible FJ Cruiser from Toyota to be present.
[Source: Inside Line]
http://www.autoblog.com/2007/09/21/lexus-rolling-out-factory-performance-parts-at-sema/#comments