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LAS VEGAS — The rollout of its F-series models and performance accessories will showcase the first official appearance of the Lexus brand at the 2007 SEMA show. The premium marque's corporate parent, Toyota, is the official show sponsor.

The all-new performance accessory line will be announced at a press conference on October 30. The Lexus exhibit also will house the new IS-F sport sedan, which goes on sale in early 2008 and will be available for test-drives to SEMA attendees. Showgoers may choose to take a virtual test on one of three racing simulators and can pick up a CD with a specially designed video game featuring the IS-F.

Lexus is collaborating with a variety of aftermarket tuners to showcase nine project vehicles at SEMA. They include the IS-F by 5 Axis Models; the SC 430 by BRS Autodesign; two versions of the GS 430 by GReddy and Blitz; three versions of the LS 460 by VIP Auto Salon, Fesler Productions and CEC Wheels; and the RX 400h by 714 Motorsports in partnership with Momo USA. In addition, the display will feature the IS 350 concept by Toyota Racing Development.

What this means to you: Look for more Lexus go-fast goodies to hit the street in short order.

Credit: Edmunds
 

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Thanks Flipside909 for the blazing fast news! Here is the article from autoblog as well :)

Toyota is the official sponsor of this year's SEMA Show in Las Vegas, and Lexus, its luxury division, will be making its first appearance in Sin City at the end of October. On hand will be the Lexus IS-F, a very high-performance version of the brand's smallest model. What better place then to also announce a new line of performance parts and accessories for Lexus? We have no idea what the performance parts will be, but will find out at a press conference in Las Vegas on October 30th. We're guessing a performance exhaust and air filter are a given, maybe a strut-tower brace, and if we're really lucky a TRD supercharger to make the 400 HP 5.0L V8 even more fierce.

Along with the IS-F and announcement of new performance parts, Lexus will also bring along nine project vehicles to the SEMA Show. We're also expecting the all-new Corolla, Matrix, a heavy-duty Tundra and convertible FJ Cruiser from Toyota to be present.

[Source: Inside Line]

http://www.autoblog.com/2007/09/21/lexus-rolling-out-factory-performance-parts-at-sema/#comments
 

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I'll be in Las Vagas for SEMA and I will be sure get some photos for everyone. Can't wait to see what direction they might be going with the performance parts in the IS-F, especially after driving the car last week.
 

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F-sport goodies...

... will be available for the IS250/350 about April 15th this year. When I hear of goodies for the IS-F I will let you know.:D
 

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stupis carnon fibre looking engine cover will take a little longer
 
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