Hate to disagree with you but I live in Los Angeles and love heated seats. True, I don't plan on driving my IS-F in snow, heck it better not start to snow in Los Angeles, but there are many mornings when the temp drops close to OUR freezing of 50 degrees or a bit below when I turn on the heated seats in my IS-F and or RX 350. My wife loves having heated seats too in the IS-F as she uses it even driving back from dinner some times.
What I would like to see is an option of Heated/cooled seats or no heating/cooled seats at all. I understand the cooling was taken away to provide for more head room for driving helmets or some such thing, but if that's true, why did they take away the cooled seats in my RX 350 also? I promise not to take my RX350 around the race track.... but I'd sure love the cooled seats on that car during the summer months when it gets over 85 degrees out here???? And I think I'd love the cooled seats in my IS-F when the temp gets above 85 too???