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Lexus recently unveiled 6 spot cinema campaigns that will be broadcast at a theater near you by National CineMedia's First Look program. The cinematic spots were created by ATTIK of San Francisco, CA. All 6 clips are about 15 seconds each and feature key attributes of the new Lexus IS-F. This is definitely a new direction in the way Lexus is marketing their vehicles. It is definitely an out-of-the-box marketing campaign in Lexus' 18 year history. So you may ask...


What is F?

1) "F is shifting in 0.1 seconds" (http://www.youtube.com/watch?v=L-S62LeEdq0)

2) "F is Beauty within the Beast" (http://www.youtube.com/watch?v=gJrVRiG4FW4)

3) "F is a 170 mph top speed" (http://www.youtube.com/watch?v=tDQcgcP_BzM)

4) "F is 0-60 in 4.6 seconds" (http://www.youtube.com/watch?v=e_GrNUXMDlI)

5) "F is Precision Braking by Brembo" (http://www.youtube.com/watch?v=2Fa3ls4TfH0)

6) "F is Commanding Performance" (http://www.youtube.com/watch?v=4MB2LJhBO4E)

Wow, thats awesome! I bet that sounds amazing in a theater.

Interesting marketing idea! Thanks for posting it up :cool:

thanks for the post.

where's the "usual voice" in the lexus ads?? This new voice is kinda weak?

I wish they'd show it in European cinemas too.I'd buy a ticket for Jessica Simpson's "Blond ambition" to see that commercial!