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Lexus debuted its LF-LC concept at this year's Detroit International Auto Show and in doing so snagged the spotlight and our attention.
We got our first look at it there and were impressed to say the least. The LF-LC concept introduces bold styling choices that force the car apart from the crowd both inside and out.
Smooth, swooping lines and rich leather mix with tastefully placed touch screens to deliver an organic feel that exudes luxury. Lexus us still mum on specific details behind the drivetrain aside from admitting that it will be a hybrid capable of offering both performance and efficiency.
Three days ago the company posted a video that gives an in-depth look at the car coming as close as possible to touching it without actually being there. While we have actually had that privilege, you probably haven't.
Even still, there were a few facts to be gleaned from the video. For example, technical details on how the window controls work, but why not just watch the video below and see for yourself.
Toyota motorsports partner Gazoo Racing is known for its Super GT teams and Nurburgring race cars. How do they stack up when it comes to the sport art of drifting? Not too well, judging from this video.
As part of a demonstration event held at the Tokyo Auto Salon each year, automakers, tuners and racing teams get the chance to display the power of their vehicles on a small course set up outside the venue. One of the vehicles this year was a Lexus IS-F prepped by Gazoo.
We don't want to ruin it for you, but let's just say, perhaps there's a reason pylons are made of plastic.
As a lead-in to a range of new products planned for introduction this year, Lexus is putting together its first ever Superbowl commercial, which will air during the first half of this year's game on February 5th on NBC.
The almost Super 8 esque 30-second commercial, centers around the new 2013 Lexus GS, which officially launches in February, as well as emphasizing future products to come (catch a sneak peek below).
In the run up to the Superbowl XLVI commercial, Lexus is also launching a social media activation tool called "TweetDrive Engineered by Lexus." This airs live on NBCSports.com and will provide football fans with the opportunity to put both their knowledge of the game and social media skills to the test during the actual Playoffs, according to Lexus' vice-president of marketing Brian Smith.
The objective is for each fan to gain enough yards on the "field" so their "team" can score a touchdown, by providing the correct answers to both trivia and predictive game questions, using a Lexus TweetDrive hash tag.
For every Playoff game in which fans play TweetDrive, they are entered into a draw for a grand prize, which is a trip for two to any NBC Sports Premium Event.
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